K-Y×EmaEQ
The journey
The 30 seconds before the demo

How Diane actually gets here.

No one just visits a website. She needs a trigger. Watch the moment that turns a K-Y campaign into a conversation.

Entry points can grow: TV · in-store shelf · Amazon / PDP slide (phase 2) · QR on the box (phase 3). Each one tells you why she came — and "she" can be anyone: menopause, perimenopause, postpartum, or a supportive partner. The campaign leads with menopause; the companion is for everyone.
Scan to talk
to Katie Y
Colorado. 11:47 PM. She wasn't looking for a website.
k-y.com
K-Y

Meet Katie Y.

Your women's health companion. Whatever brought you here, you can just ask.

Katie YK-Y's women's health companion
Brought to
you by K-Y
Hi, I'm Katie Y. What brings you here tonight?
She scans. She arrives. One of many doors in — menopause is just tonight's.
Katie YK-Y's women's health companion
Brought to
you by K-Y
Hi, I'm Katie Y. What brings you here tonight?
Her first question. The one she'd never type into a search bar.
Beat 1 · The entry point
One conversation, two views

What Diane feels, and what your team sees.

The same conversation, live on both sides. As Diane talks, K-Y's dashboard fills in real time. De-identified throughout.

Her view what Diane sees
Katie YK-Y's women's health companion
Live
Hi, I'm Katie Y. What brings you here tonight?
Your view what K-Y's team sees
🔒 Watch one conversation become a data point, then a number your team can act on. No individual woman is identifiable.

Live capture

0 fields
Structured, de-identified signal from Diane's conversation.
Age band45–54
Life stagePerimenopause
TopicVaginal dryness
PatternDaily + intimacy
EmotionIsolated
Product interestDaily moisturizer
Would recommendYes ▲
Menopause managementSDOH: social isolationHEDIS-aligned
🔒 Diane's identity and exact words stay with Diane. Only this structured signal moves forward.
0
Conversations this quarter
▲ 31%
0
Felt "more confident"
▲ brand trust
0
Questions per session
deep engagement
0
Repeat purchase, guided
▲ LTV

Engagement since the commercial went live

Live
De-identified conversations per day. Day 1 is commercial launch.

Live from the field

Live
Real, de-identified questions landing right now.

What women are really asking

Top topics this quarter, de-identified and aggregated.
Vaginal dryness
86%
Pain during intimacy
71%
Sleep & night sweats
64%
"Is this normal?"
58%
Building the promoter signal

One tap from Diane, multiplied across every guided conversation, becomes a stat K-Y can put on a shelf.

👁
Open any conversation. K-Y owns 100% of this data, with access to every conversation. No other AI company offers that.
This front experience hands into your existing demo. Replace the ad frame with K-Y's real commercial in the in-room build only.
Notes for your teamThe thinking behind what you're seeing
The entry point
The ad earns the arrival

No one visits a brand site unprompted. Scan the campaign, and it becomes a conversation.

Katie Y
Fully white-label

Ema can disappear behind your own persona — Katie Y — someone consumers talk to like a friend.

Her view / Your view
Every chat becomes owned data

What women ask, how they feel, what resonates — de-identified, first-party, yours. Transcripts are never stored.

The promoter number
One tap → marketing proof

A one-tap "would you recommend?" check-in rolls up to a "9 in 10 recommend" stat K-Y can use in market.

Proof
Already working for Willow

In-store QR → Ema greeting, live in Target's baby aisle. Same pattern, adapted to K-Y.